MAKING MONEY

Make money with WEBTOON

Earn money by sharing your story with a global audience.
Creators can monetize through the Super Like Program, the Ad Revenue Sharing Program, and Patreon integration.

Super Like Program

A Super Like is more powerful than a regular like - it’s the most direct and
visible way for fans to celebrate their favorite series moments on WEBTOON.

Activating Super Like for your eligible series helps you grow your on-platform
earnings, and rewards your WEBTOON readers who show their appreciation for
your work. Your fans can quickly and easily become Super Fans by purchasing
and sending Super Likes on an episode they loved. Every time a fan sends
Super Likes, the Creator behind the series earns revenue!

Follow these steps to join!
  1. 1.
    Hit a total of 500 Likes or higher on your series, for that series to become eligible.
  2. 2.
  3. 3.
    Creators must be at least 18+ years old (or the age of majority in their state of residence).
  4. 4.
    Sign up and apply for the Super Like Program.
  5. 5.
    Activate Super Like
    on any of your eligible series.
Readers can become Super Fans with Super Like!

Once Super Like is activated for your series, fans can choose how many Super Likes they would like to purchase and send for each episode. After their Super Likes are sent, they become a Super Fan!

Super Fans gain extra visibility on WEBTOON!

With each purchase of a Super Like, fans will have the option of leaving a comment which stands out among the rest!

Comments sent with Super Likes are marked with a special badge and are featured prominently in the exclusive Super Fan Comment section for a limited time. The more Super Likes sent with that comment, the longer the comment will be showcased on that episode and the more prominently the comment will appear in the Super Fan Comment section. After the feature duration ends, comments sent with Super Likes will be moved to the regular Comment section, marked with a Super Like badge.

Additionally, if a user is among the top Super Like senders for a series, their nickname and Super Likes will be showcased at the end of each episode.

Super Fans also stand out to their favorite Creators!

As soon as you send a Super Like or a Super Fan Comment, the Creator(s) behind the series are notified. WEBTOON Creators who are enrolled in Super Like can review their Super Fans anytime and see their top monthly Super Fans on their Creator Dashboards.*
*Super Likes sent anonymously are listed as "anonymous" and will not display your username to the Creator.

Super Fans can also help bring more visibility to their favorite series!

Series that receive the most Super Likes are featured in the Super Like Ranking Daily and Weekly sections on the For You and CANVAS tabs.

Creators will receive the majority share of net revenue from purchased Super Likes sent to their series - 70%. While WEBTOON reserves 30% of net revenue to cover operational costs, transaction costs, and other costs associated with running a global creator platform.

Net revenues are non-refundable gross revenues minus a 30% deduction, which encompasses all application and in-app fees (e.g., 30% for the Apple App Store, Google Play Store - WEBTOON does not receive any share of the app store fees).

For more details, check our SUPER LIKE tab, the Super Like Terms of Service,
and FAQ.

Ad Revenue Sharing Program

Creators can earn 50% from ads displayed on their series!

Follow these steps to join the Ad Revenue Sharing Program :
  1. 1.
    Sign up as a Creator
    for the Ad Revenue Sharing Program.
  2. 2.
    Hit the minimum
    global monthly page view, and other requirements for Viewer Ads or Reward Ads.
  3. 3.
    Apply for review.

Viewer Ads

Viewer Ads are static ads that are displayed at the bottom of an episode.
Creators receive revenue depending on their series' contribution to the total shareable revenue.

To apply you must meet the following requirements:
  1. 1.
    Series with total of 1,000 subscribers
    or higher.
  2. 2.
    Series with global monthly page views of 40,000 or higher.

Reward Ads

Reward Ads are 15 to 30 second video-based ads that readers can view in order to read locked episodes. Depending on the advertiser and audience engagement with the ad content, video-based ads have the potential to be worth 3-5 times more than static ads!¹

Once you are in the Ad Revenue Sharing Program, you will be eligible for Reward Ads once your series achieves 100,000 global monthly page views.

If approved, you will have the ability to lock up to three episodes behind Reward Ads at a time.

Any episode with Reward Ads will go through an approval process before being published.

To apply you must meet the following requirements:
  1. 1.
    Series is eligible for Viewer Ads.
  2. 2.
    Series with global monthly page views of 100,000 or higher.

How do Reward Ads generate revenue?

Ad revenue is generated based on ad impressions rather than page views.
Page views refer to how many times your series is viewed, but do not determine ad revenue.

Ad impressions refer to the number of times a specific ad is served to a user.
The income you earn from Reward Ads depends on how many viewers watch the ad they are served - the more who watch the ad entirely, the more you earn.²

WEBTOON's total ad revenue shareable each month fluctuates depending on advertiser spending and the global ad market.

For more details, check our AD SHARING tab,
the Ad Revenue Sharing Program Terms of Service, and FAQ.

Patreon Integration

WEBTOON allows for integration with Patreon, so that your readers can become patrons of your series.

Follow these steps to allow your readers to become a patron!
  1. 1.
    On the WEBTOON desktop site, click on 'MY WEBTOON' and select 'Account.'
  2. 2.
    Find the section 'Patreon (Activate "Become a Patron").'
  3. 3.
    Click the ‘Connect with Patreon’ button and log-in to the Patreon website.
  4. 4.
    After logging in, please make sure to enter the Patreon URL in your Profile page in Patreon.

Once these steps are complete, you will have registered your Patreon ID.

*The full integration is available only on iOS app and websites. The integration is limited on Android app to comply with the Google’s Payment policy.

  1. ironSource, Rewarded video
  2. Appodeal, In-App Ad Monetization Worldwide